Goal: The show, The Scoop, wanted a face-lift from the original logo and image. It is a show focused on celebrity and entertainment news. The show’s producer wanted to keep the original logo, but shift to a more modern, 3-Dimensional style. She also wanted a new lower-third that expressed Hollywood glamor as well as a connection to Los Angeles. A still image continuing these elements was also necessary to be displayed on a kiosk.
Position: Still Art Project Coordinator – Graphics Department, Trojan Vision TV Station, University of Southern California