Goal: The producer of Showcase wanted to change the current logo. Showcase is a show where hosts discuss and screen University of Southern California student films. Occasionally, the hosts will invite a guest filmmaker to interview. The producer wanted the logo to relate to the flashy marquis’ of old movie theaters. She wanted it to have the feeling of big lights and excitement to watch a new production. Because the films being screened were specifically made by students of the University of Southern California, the producer wanted to use the school colors, cardinal and gold.
Media: Illustrator and Photoshop.
Position: Still Art Project Coordinator – Graphics Department, Trojan Vision TV Station, University of Southern California